The Summer Essential

If you’ve ever drank Ayran, eaten a döner kebab, enjoyed baklava or swam in the Aegean Sea… Take your love for Turkey to the next level. Among many other things, Turkey is known for being one of the world’s best producers of cotton.

The cotton used to make Turkish towels, also known as pestemals, has extra long fibres, which create fewer joints when producing the yarn. Basically, this means that you end up with a more durable, softer and smoother material — all of which contribute to making Turkish towels an everyday luxury item.

Turkish towels have a higher absorbency power than regular towels because of the long staple fibres. It doesn’t seem like such a big deal, but when it comes to towels it’s literally a dream to have one that can absorb moisture AND dry quickly. Turkish towels are multi-skilled in this sense, which means you can use it comfortably — without running the risk of having a damp towel.

The simpler patterns and refined palette that Turkish towels are found in contribute to their timeless appeal.


You can find a wide variety of Turkish towels as part of the CO:HOME range — now available at Cotton On stores. If you haven’t given one a whirl, consider it. They’re a versatile addition for travel, the beach, festivals and even within your home.

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